Treasure Hunt Campaigns
The Treasure Hunt feature allows you to create campaigns using keywords instead of a direct product URL. Instead of sending buyers straight to your listing, they are given specific keywords to search for on the marketplace.
This approach helps generate more natural, organic-looking traffic. Because buyers search for your product using selected keywords, it can help improve your product’s visibility and keyword ranking on the marketplace.
Treasure Hunt campaigns are available for marketplaces such as Amazon, Walmart, eBay, Etsy, and TikTok Shop.
Creating a Treasure Hunt Campaign
When setting up your campaign:
Enter at least one keyword in the available keyword fields (up to ten keywords can be added).
Assign a percentage weight to each keyword.
Ensure the total percentage across all keywords equals 100%.
Review your keywords carefully before submitting your campaign.
These keywords will be distributed to buyers, who will then search for your product on the selected marketplace using the assigned terms.
How It Works
When a buyer chooses your Treasure Hunt campaign:
They are provided with one of your selected keywords.
They search for that keyword on the marketplace.
They locate your product organically through the search results.
They complete the purchase and submit their rebate as usual.
Keyword Weighting
Each keyword must be assigned a percentage between 5% and 100%.
The percentage determines how frequently that keyword is given to buyers:
A higher percentage means the keyword will be assigned more often.
A lower percentage means it will be used less frequently.
For example, if one keyword is set to 60% and another to 40%, the first keyword will be provided to buyers more frequently.
Important: The total percentage of all keywords combined must equal exactly 100%. Campaigns cannot be submitted unless this requirement is met.
Treasure Hunt campaigns are designed to support organic search behavior while giving you control over which keywords receive more visibility.